Jewellery Trends: The Age of Austerity, What Does It Mean for Jewellery?

The Royal Wedding is but a few weeks away and people are working themselves into a frenzy of anticipation: What will the dress look like? Which designer will Kate have chosen? What jewellery will she wear? After all – the 18-carat sapphire and diamond engagement ring certainly packed a punch – the jewellery she wears on the day had better live up to expectations…Find the Best Jewellers in Lahore for top jewellery styles

There’s another question worth pondering however, and that’s whether it’s appropriate for Kate to wear a fabulously expensive gown and jewels when most people are struggling to afford the price of petrol?

On the one hand, people want something impressive to look at and those devoted fans of the Royal Family will be expecting a bit of show buy gold in dubai. On the other, those less keen on the Royal Family will certainly be wondering if this is a good use of money.

It throws up a wider problem, and one that has ramifications for jewellery retailers – is now the time to be scaling back on the jewels? We know it’s a fairly bleak time in the world of retail but can being sensitive to the mood of the wider public improve your chances of survival?

I would argue yes. Whilst we have certainly seen a decline in the statement jewellery which was so popular a couple of years ago, people do still looking to jewellery as a way to dispel the gloom, they just look for more delicate items, often spending more on something that will last them longer. It’s not just a case of value for money but value perceptions: if you perceive your money to be wisely invested in something that will stand the test of time then you’re going to spend a little more.

That said, girls will be girls and fashion is telling us to crawl out from under our rocks and start flashing the colour this season. Colour blocking is going to be big news for Summer 2011 and you can bet that jewellery will be doing the same. Looks like we may have to get over our nervousness and embrace the statement stuff once more – and not a moment too soon…

Retailers can capitalise on this insight by catering to this diverse audience – make sure you have a good selection of ‘day’ jewellery, in keeping with the more austere tone of the day but make sure there’s still something to look at! When women buy jewellery, they’re buying into what it says about them and they don’t want to feel ‘everyday’. Delicate pieces are all well and good, they certainly have their place, but you need a go-to when it’s time to flash the impressive stuff!

You can sometimes spend months agonising over what style of dress to choose for your wedding and, what with the rest of the planning that goes into organising your wedding, it is not uncommon for your wedding jewellery to be a last moment decision. Yes, you can dash into a jewellers and pick something from the counter, but with a little forethought you can choose jewellery that is more unique and special to you. Something that you can cherish forever.

Wearing jewellery, and indeed exchanging jewellery between bride and groom, is a custom that goes back for centuries with the only difference being that styles and materials change according to latest trends and personal preferences. Vintage jewellery is growing in popularity and also serves as a great way of utilising “something old, something borrowed”. A great favourite for girls choosing vintage is pearls. Not only are they timeless but they can also be worn for lots of other occasions after the wedding. Beautiful, old diamond encrusted brooches can be transformed into stunning necklaces or chokers or even put into a headdress, whilst vintage combs and headbands are also very popular. Another fashion which again is timeless, and has been worn by brides for many years, is pieces of jewellery fashioned from flowers, feather and tulle. Handmade silk flowers worn as a headband, or feather fascinators with rhinestone detailing, all look very pretty and will be unique to you. Whether your hair is up or down, the addition of a stunning vintage hair clip will transform you from everyday into bride.

With the ever-growing use of the internet for shopping, many brides are now turning to virtual stores to buy custom-made wedding jewellery for their special day. With so many different designs, shapes, colours and materials, a bride can have something made to her exact requirements without even leaving her house. There are many web-based configurations that allow you to sketch a preliminary design on the internet to give a designer some idea of what you are looking for and this interaction between bride and designer, results in a beautiful piece of jewellery that is truly unique.

There is a growing trend for the traditional wide yellow gold wedding band to be replaced with a narrower, feminine and often quite intricate design. A popular combination of materials is platinum and rose gold which together look simply stunning.

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